The Power of Social Media for a Small Business

You want to be the go-to, reputable name in your field— and social media can help you get there! Businesses with an active social media presence can see increased name recognition for their business, higher sales numbers, and develop a deeper understanding of what customers they are attracting and why. Here’s how you can use social media to strengthen your business:

Get Your Name Out

If you're looking to find more customers, social media is an incredibly cost effective way to do so! You can use social media to specifically target customers in your area that may be interested in your products. Even if they don’t need your services right this second, they’ll remember your name from social media when they do.

Boost Your Sales

Social media can be a powerful tool for boosting sales. Advertising your products on social media can quickly lead to more purchases. In fact, nearly all consumers say they plan on making a purchase through social media channels this year. Buying products off social media is known as “social shopping” and is estimated to see $1.2 trillion in sales by 2025.

Gain A Better Understanding Of Clientele

It’s important to know who buys your products so you can better target that demographic with advertising. Social media makes it easy to find out the age, gender, lifestyle, income, and more of  those interested in your products. Using social media analytical tools, you can tailor your advertising and marketing campaigns to better reach your actual audience.