The Top Social Media Platforms
Social media is an incredibly effective tool for leveraging your business, getting new clients, and keeping current clients in the loop with what’s new at your company. However, not all social media platforms are created equal. Here are the top social media platforms and how you can use each one to build your business and online presence:
Facebook and Instagram
Facebook is home to nearly 3 billion users, making it the most used social media platform in the world. Facebook gives your business tons of opportunity for connecting with people through events, videos, pictures, and more. Setting up a Facebook Business page and using Facebook Business Advertising can be a huge help in attracting more clientele and getting your brand known throughout the community.
Facebook is owned by Meta Platforms, which also owns Instagram, making it easy to post the same content you have on Facebook to Instagram at the same time. This can help you reach different audiences, for example, younger people are more likely to check Instagram daily than Facebook.
Youtube and Tik Tok
YouTube and Tik Tok are both fantastic social media platforms to use if your business would like to produce video content. YouTube is specifically useful for longer form videos that show customers how your products work or showcase the intricacies of items you have in stock. Tik Tok is a better platform to post short snippet videos to get customers interested in your products, without giving too much away. It can often be used to drive traffic to your website or gain name recognition for your brand.
For businesses with innovative ideas and products, getting your business a Pinterest account is a must! Pinterest is used by about 30% of Americans (the majority being women) to find creative new ideas, products, and solutions. On Pinterest, you include a picture of your product, or a sneak peek of your idea, and then customers can click on the link to your website to learn more— making this platform a stand-out option for driving traffic to your website!