5 Big Benefits of Social Media for a Small Business

Why bother with a social media presence for your small, southwest Florida business? Here are five big benefits of social media that make having a small business presence worthwhile:

Keep Up With The Competition And Industry News

Even if you don’t post actively on your social media pages (although, we’ll explain later why you should), it’s worth having social media accounts to keep an eye on what’s going on with your competition and industry news in general. Social media can give you insight such as, what’s new and upcoming in your field or what advertising techniques your competition is successfully using.

Less Expensive Than Many Other Marketing Strategies

One of the biggest benefits of keeping an active social media presence is that these sites provide you free and low cost advertising. It’s free to post information about your site on your page, and there are only minimal costs associated with “boosting” your posts to reach a larger audience on social media sites like Facebook.

Data and Analytics

Once you start posting to social media, you’ll get a wealth of information about who is reading your posts, at what time, and from where. These incredibly useful analytics come free with most social media platforms and are vital for our 4th benefit, targeted advertising!

Targeted Advertising

Targeted advertising means taking the analytics of customers you have, and reaching out specifically to that audience with advertising. For example, if the majority of the people reading your posts and clicking your links to buy products are women between the ages of 30-39 in Southwest Florida, many social media sites can ‘target’ this audience, so you are advertising to a group of people who are most likely to be interested in your products!

Appeal To A Wide Range Of Audiences

Your social media presence doesn’t need to be about just reaching one target audience, though. A big benefit of social media is that you can reach out to a wide range of audiences and create multiple target audiences! For example, if you cross post between Facebook and Instagram, you’ll be reaching different audiences (young people are more likely to use Instagram, while older folks are more likely to be on Facebook).