Revamping the Weldon In Action Homepage: A Fresh Look with Purpose
Make it stand out:
Revamped, Refreshed & Ready to Impress – Weldon In Action’s New Website.
At Weldon In Action, the homepage serves as the first impression for visitors, and it was time for a much-needed update. The previous design focused heavily on Weldon’s history, but it lacked emphasis on what truly mattered—the nonprofit’s mission, projects, and current initiatives.
Why Your Homepage Matters
Your homepage is often the first interaction visitors have with your organization, and within seconds, they should know who you are, what you do, and why it matters. An outdated or unclear homepage can cause potential supporters, donors, or community members to leave without taking action.
A well-structured homepage should:
✔ Clearly communicate your mission – Visitors should instantly understand what your organization stands for.
✔ Highlight key projects & initiatives – Show what you're actively working on and how people can get involved.
✔ Provide easy navigation to important information – News, events, and contact details should be readily available.
✔ Include strong calls to action (CTAs) – Encourage visitors to engage, whether it’s signing up for a newsletter, attending an event, or making a donation.
What Changed?
🚀 Organization-Focused Design – Instead of a history lesson, the homepage now highlights Weldon In Action—its mission, active projects, and impact.
📌 Project Spotlights – Visitors can now easily explore current and active projects with clear descriptions and engagement opportunities.
📰 Latest News Integration – The homepage now pulls in the most recent blog posts, keeping the community informed and engaged.
📅 Events Front & Center – A dedicated section now ensures that upcoming events are easily accessible.
📩 Stronger Calls to Action – A newsletter subscription CTA was added to encourage ongoing community engagement.
Early Analytics & Engagement
Here’s how the homepage was performing last year (Jan 1 - Dec 32, 2024):
📊 1,610 views
⏳ Average Time on Page: 1 minute 23 seconds
🔄 Bounce Rate: 44.43%
🚪 Exit Rate: 40.81%
Here’s how the homepage was performing last month (Jan 1 - Jan 31, 2025):
📊 77 views
⏳ Average Time on Page: 1 minute 9 seconds
🔄 Bounce Rate: 47.46%
🚪 Exit Rate: 46.75%
Since the website re-design just launched, I’ll continue to monitor and refine the page for even better performance. Stay tuned for a deeper dive into the analytics soon and a comparison for before/after.
Keeping your homepage updated isn’t just about aesthetics—it’s about ensuring visitors quickly understand your impact and feel inspired to take action. If your homepage isn’t working for you, it might be time for a refresh!
Check it out for yourself: https://www.weldoninaction.com