"Facebook Ads Don’t Work!" …Or Is It Your Follow-Up Strategy?
Running Facebook and Instagram ads can be an incredible way to reach new customers, increase brand awareness, and generate leads. But here’s something I hear often from business owners who are new to paid advertising:
🗣️ “I’m not seeing any results yet with my Facebook/Instagram Ads.”
One of the biggest misconceptions about Facebook and Instagram ads is that they should immediately generate sales. But the reality is that ads drive leads—it's your follow-up that converts them into customers.
Why Your Follow-Up Matters More Than the Ad Itself
Leads don’t magically convert into customers the second they submit their information. People need nurturing, trust, and engagement. If you’re running ads but not following up effectively, you’re leaving money on the table.
Here’s what I recommend:
🔹 Speed Matters – Contact leads within the first 5 minutes while they still remember you. A delayed response lowers your chances of conversion.
🔹 More Than One Touch – It often takes 5-7 follow-ups before a lead converts. Don’t give up after one text!
🔹 Use Multiple Channels – Texting is great, but pair it with a call, email, or even a personalized video message to stand out.
🔹 Make It Conversational – Instead of a generic message, ask a question:
❌ “Hey, I saw you submitted your info!”
✅ “Hey [Name], I saw you were interested! What are you looking for in [service/product]? I’d love to help!”
🔹 Know Your Numbers – Before saying “Facebook ads don’t work,” ask:
How many leads did I get?
How many did I actually speak to?
How many did I follow up with more than once?
Final Thoughts: The Ad Gets Attention, But You Close the Sale
Facebook and Instagram ads bring people in—but what happens after that is up to YOU. If you’re investing in advertising but not investing in your sales follow-up strategy, you’re not unlocking the full potential of your leads. If you’re running Facebook and Instagram ads and seeing strong reach, engagement, and leads—but not seeing sales—it’s time to look at your follow-up strategy.
If you need help not just with ads but with converting your leads into real sales, let’s talk. 🚀